When you run a small business there’s no job description. Your days are taken up with customers, staff and working out how to grow your business. Talking to your accountant is way down the list of priorities.

But we are worth talking to!

Your chartered accountant can reduce your tax bill, help you fund sustainable growth and keep you on the right side of HMRC. We also save you a lot of time and trouble.

“Would highly recommend. Very approachable. Pete and Ace are lovely.”

“The difference is remarkable. Peter saved us thousands within an hour of working together.”

“My financial therapist!”

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Time is precious so we never waste it. No vanity newsletter or complex financial statements (unless you want them). We tell you how to keep your business compliant, solvent and successful. What you need to know, when you need to know it, and in plain English.

Don’t spend your time trying to ‘get past’ the receptionist or being fobbed off with this month’s new starter who doesn’t even know your name.

We Have No ‘B’ Team

We value every client account. Whatever the size of your business you’ll be looked after by an experienced accountant – not by a trainee or somebody recently qualified (we don’t have any of those anyway).

We have a clear, easy to understand charging policy. Our fees reflect the value of our advice and the quality of our customer service.

Why is an Accountant Like a Penguin?

Penguins, like accountants, come in various forms. The big Emperor penguin, the fancy Macaroni penguin, and the Blue penguin (smallest of the lot). They are all penguins.

The ponderous Emperor must consume vast quantities of fees (sorry, fish) to keep going. The Macaroni likes you to admire its fine suit and offices (sorry, plumage). And there’s the humble Blue penguin – does all the penguin stuff while being more nimble and endearing.

Unlike a real penguin, we can help with all the regular accountancy tasks, including:

– Management Accounts
– Year-End Accounts
– Tax Advisory and Tax Returns
– Audit Preparation
– Payroll and Auto-Enrolment

Best of all, we don’t smell of fish!

speak to the penguins

We don’t take ourselves too seriously (you’ve probably got that message). But we do take your finances and your business success very seriously. It’s why we do what we do.

If you’re tired of being just a ‘client code’ and are ready for an accountant who is more in tune with your business – and with you as a person – give us a call.

Most of our clients pay between £200 and £300 per month for “the works”, and a really close relationship with their Chartered Accountant. For smaller businesses, your minimum investment is £125 per month. If you are just starting out, we might not be for you yet.

Not running a business but simply need your tax affairs taken care of? The minimum investment here is from £35 per month – or £30 if your income is purely PAYE. All costs are +VAT.

Hop over to our pricing page for more information. Or, if you’re ready, go ahead and book a half hour test drive.


We like to think we’re great at what we do. But hearing it from someone just like you would be better…

Peter made accounting a breath of fresh air. I smiled when I saw the call come in rather than groaning because he makes it so easy and, well, fun.

Philippa Haynes - Insight 101 Brand Consultancy

It was a huge relief to get advice from Peter. He’s done a great job, my stress levels are way down and he manages to be hugely professional but still friendly and approachable at the same time. 

Susie Kevern - Pound LanE Financial Management